The number of counterfeit
goods circulated in Indonesia are still huge. Printer ink, apparel, leather
goods, and software are the main products that are being counterfeited with
more than 30% percentage, according to the data published by MIAP (Indonesia
Anti-Counterfeiting Society) through Amcham Indonesia. Then followed by cosmetics, pharmaceutical and lastly, food
and beverages products. Broadly speaking, counterfeiters are
targeting global well-known brands and unfortunately, counterfeiting
activities create impacts on broad scope, which includes:
- Brand owner loses its brand values, reputation, profits and investment costs;
- Government loses tax revenue and there are risks of corruption or foul practise;
- Consumers will have health and safety risks by consuming dangerous pharmaceutical, cosmetics or foods and beverage, and misled by low quality products.
To overcome the
counterfeit goods is quite challenging tasks, but it is not impossible. The
protection of registered trademarks for brand owner stipulated under Law No. 20
year 2016 on Trademark and Geographical Indication ("Trademark Law")
which allows the brand owner or its proxy to enforce its right and take legal
actions. Please bear in mind that the protection only covers registered
trademarks, so the brand owners are suggested to file trademark application
prior to conducting business in Indonesia.
Counterfeiting is a
trademark infringement and it carries both civil and criminal penalties. The
criminal offense shall convicted the counterfeiter with 5 years of imprisonment
and fined a maximum of IDR 2.000.000.000,- (two billion Rupiahs). The brand
owner or its proxy is therefore entitled to lodge a criminal complaint to Authorities
such as Police or Civil Service Investigator (PPNS) and/or claim
for damages to commercial court for the losses suffered as a result of the
infringement.
Trademark infringement is
a complaint based criminal, thus law enforcement can only be processed if there
is a complaint from the brand owner or its proxy. Once the complaint is lodged,
the Authorities will examine the case and conduct investigation to obtain
evidences, then assure the infringement is still ongoing prior to commencing
raid action. In practise, the post-raid step can
lead to two options; either the brand owner and the counterfeiter reach
amicable settlement through an agreement, in which the counterfeiter shall
subject to demands therein, or escalate the case to Prosecution,
if amicable settlement is
not succeed. The objectives of law enforcement program are to give deterrent
effect to counterfeiters and widespread
awareness for other crime perpetrators against counterfeits.
Written by: Threeas Novayanti
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