The number of counterfeit goods circulated in Indonesia are still huge. Printer ink, apparel, leather goods, and software are the main products that are being counterfeited with more than 30% percentage, according to the data published by MIAP (Indonesia Anti-Counterfeiting Society) through Amcham Indonesia . Then followed by cosmetics, pharmaceutical and lastly, food and beverages products. Broadly speaking, counterfeiters are targeting global well-known brands and unfortunately, counterfeiting activities create impacts on broad scope, which includes: Brand owner loses its brand values, reputation, profits and investment costs; Government loses tax revenue and there are risks of corruption or foul practi s e; Consumers will have health and safety risks by consuming dangerous pharmaceutical, cosmetics or foods and beverage, and misled by low quality products. To overcome the counterfeit goods is quite challenging tasks, but it is not impossible. T...
Comments
Post a Comment